VINCE LUSARDI

CCO at large

BUILD A SUCCESSFUL BRAND THROUGH EXPERIENCE

or

BRANDING IS ABOUT SHAPING PERSPECTIVES

Of course, that's easier said than done.

 

Growth comes from radical brand differentiation. Bold moves are what you need. And I have an experience-stacked collaborative creative process that brought radical results to a highly statured category. The fishing category.

 

Read on.

GET RADICAL

mysterytacklebox-retail-dsg.jpg

Some of those results displayed in retail. More on that story below

ABOUT ME

FROM #1 IN CONTENT TO #1 IN RETAIL

A little about myself.

 

I'm ex-Chief Creative Officer of Catch Co, best known for Mystery Tackle Box. My team supported Catch Co's mission, making fishing accessible to all.

During that time in leadership, my brand and creative content process helped build the Number 1 fishing retail SKU at DSG and Walmart and the most engaged fishing community on Instagram in 2019.

 

My startup background (Series-B 38m Funding) comes with knowing the high highs to the crushing lows of massive growth.

IMPACTFUL MOVES

Content framework and team-building: 130k Instagram followers in 10 months, 12-18 blog posts per month, 60-80 PDP descriptions per month.

 

DTC eCommerce: user experience (voted one of Newsweek's best eComm experiences 2022).

 

Brand Retail: experiential and packaging strategy and design in major chains (DSG, Walmart, Academy).

 
mysterytacklebox-at-the-water.jpg

Mystery Tackle Box

A 10-year project spanning from direct to consumer subscription to retail. Including collaboration projects directly with Dick’s Sporting Goods and Walmart (even a NY Times writeup).

SAMPLE PROJECTS

shopKarls.jpg

Karl’s Bait & Tackle

Our DTC shop is fueled by our Instagram community. The mission? Bring the local tackle shop to the internet. See the story in my deck.

fishing-campaigns.jpg

Campaigns

From onsite experience for product launches to Member Week promos. Each campaign is carefully crafted on the story, with the entire ecosystem contextualized. 

fishing-content-framework.jpg

Content frameworks

Building on the ultimate currency; Attention. The content process left behind the interruption and instead built on the story. One example, 90k TikTok followers in 7 months.

googan-squad-packaging.jpg

Modern branding

A range of brands dedicated to projecting strong, distinct personalities to celebrate the story of the job to be done. From private labels to the Content Creator fueled Googan Squad brand that dominated retail. 

bassmobile.jpg

Experiential destinations 

From ideas like the Bassmobile featured in Adweek to onsite experiences for our eComm site were explored to build unique connections to the community.

See the details of these projects in my deck:

 

SERVICES

TIME IS THE MOST IMPORTANT THING 

What I can provide you is something that's not going to have to change for a very long time.

CONSULTING SERVICES INCLUDE

Brand and creative discovery framework: Find your brand's uncommon demonstrator and determine what deliverables make the most impact

Content framework: Develop strategy for cross-pollination to maximize omnichannel presence

Creative team hiring: content creators, writers, designers, photographers, and film

Creative team mentorship

Pitch deck design

Brand consultation:
positioning, identity, voice

E-commerce / Lead-generation user experience analysis and implementation

Onsite experiential strategy and implementation

Retail / Experiential strategy and implementation

Campaign creative planning and implementation

DTC and Retail packaging strategy and implementation

Executive Coaching

 

CONTACT

LET'S TALK

I love talking about new ideas and how I can help radically differentiate your brand experience.

vince-lusardi.jpg