VINCE LUSARDI
Brand Development Advisor
I Help Brands Disrupt Norms
or
HOW I CAN HELP
Unlock Your Brand's True Potential
In today's digital landscape, where evolving algorithms and increasing ad costs pose challenges to brand visibility, innovative engagement is paramount.
With over 20 years of experience navigating these dynamic waters, I bring a wealth of startup wisdom—from co-founding and scaling brands to notable acquisitions and accelerating 8-figure ventures. My roles as Chief Experience Officer at Everest and Chief Creative Officer at Catch Co. have taught me how to excel in grabbing attention in highly competitive markets, such as fishing.
It's not just about reaching your audience; it's about resonating with them, converting viewers into loyal customers, and clicks into revenue. My approach combines disruptive strategies with authentic storytelling, bridging the gap between direct-to-consumer touchpoints and premium retail experiences—all while prioritizing high-quality, result-driven outcomes that minimize uncertainty.
Let's redefine success together.
ABOUT ME
From #1 in Instagram fishing content to #1 in retail
A little about myself.
Dived deep into the creative currents, co-founded CraftJack, navigated the e-commerce waves at LuckyVitamin, and sparked outdoor retail revolutions with Catch Co. Now, I'm deeply committed to igniting meaningful brand engagement that inspires personal growth and transformation.
Ventured through:
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The rugged trails of the outdoors
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The serene lakeside fishing spots
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The essential world of vitamins & nutrition
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And more from home improvement to the heartbeat of direct-to-consumer e-commerce.
RECENT IMPACTS
EVEREST / Chief Experience Officer
Multi-Seller Marketplace: Crafted a sticky brand position based on in-depth user research and visual merchandising strategies resulting launch wins: Revenue: +158.6%, Completed Orders: +141.2%, Goal Conversion: +347.83%, Users Growth: +87.2%, User Retention: +93.33%
Private Label Brand Building: Successfully crafted a private label brand, achieving a record low CPC onsite (316.67% lower than the Instagram CPC average), and spurred a significant Instagram follower increase of +293% within a month
CATCH CO / Chief Creative Officer, Chief Design Officer
Content-driven Community Built Brand to Retail: Drove digital brand presence, achieving 130k Instagram followers in 10 months and a 300% increase in organic traffic, leading to Catch Co. becoming the #1 fishing retail SKU in Walmart and Dick’s Sporting Goods
DTC eCommerce: user experience (voted one of Newsweek's best eComm experiences 2022)
Creator & Private Label Brand Building: Designed & nurtured the strategy 8 private label brands & 3 influencer collaboration brands (20+ products for Googan Squad)
SAMPLE PROJECTS
Mystery Tackle Box
A 10-year project spanning from direct-to-consumer subscription to retail. Including collaboration projects directly with Dick’s Sporting Goods and Walmart (even a NY Times writeup).
Everest.com Marketplace
Led a comprehensive product redesign, integrating Klevu AI search engine, resulting in a remarkable enhancement of Google Core Vitals from 10 to 82 (Mobile) / 92 (Desktop).
Karl’s Bait & Tackle
This quirky, direct-to-consumer shop thrives within a fun-loving Instagram community. Its goal? To capture the essence of the local tackle shop online and successfully expand into physical retail locations.
Everest Private Label
Transformed a brand mascot into a community fueled private label, achieving a record-low CPC onsite (316.67% lower than the Instagram CPC average) and driving a significant increase in Instagram followers by +293% within a month.
Googan Squad x Dick's Sporting Goods landing experience & retail
Crafting product launch experiences where each campaign is meticulously shaped around the story, embedding it within the entire ecosystem.
Modern product branding
A range of brands dedicated to projecting strong, distinct personalities to celebrate the story of the job to be done. From private labels to the Content Creator fueled Googan Squad brand that dominated retail.
Content frameworks
Building on the ultimate currency; Attention. The content process left behind the interruption and instead built on the story. One example, 90k TikTok followers in 7 months.
Experiential destination
Crafted the design for Catch Co's attention-grabbing Bassmobile, featured in Adweek
Creative campaigns
Throughout my career, I've executed structured campaigns, incorporating influencer collaborations that drove +79.69% engagement, segmented email narratives resulting in +79.24% conversions, and landing pages achieving a +56% conversion rate.
Experiential retail
Retail display designs have been showcased in Dick's Sporting Goods, Walmart, Scheels, Gander Mountain, and other leading stores.
SERVICES
Time is the most important thing
What I can provide you is something that's not going to have to change for a very long time.
CONSULTING SERVICES INCLUDE
E-commerce / Lead-generation Process: UX / UI analysis, user interviews and implementation
Brand and creative discovery framework: Find your brand's uncommon denominator and determine what deliverables make the most impact
Content framework: Develop strategy for cross-pollination to maximize omnichannel presence
Creative team hiring: content creators, writers, designers, photographers, and film
Creative team mentorship
Pitch deck design
Brand consultation: positioning, identity, voice
Retail / Experiential strategy and implementation
Campaign: creative planning and implementation
DTC and Retail packaging strategy and implementation
Executive Coaching
CONTACT
Let's Talk
I love talking about new ideas and how I can help radically differentiate your brand experience.